Event Planning Assignment

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Assessment Type

Case Study

Word Count

750 words




2 Days

Assignment Criteria

Create an Internet marketing plan for your event or to market yourself as an event planner for your final project topic. Your Internet Marketing Plan will provide a review of your marketing and advertising ideas.
Week 6 Assignment

Create an Internet Marketing Plan for your event or to market yourself as an event planner for your final project topic. You may refer to general guidelines described this week's assigned text readings.

Some questions to ask include the following.
•       How will you advertise?
•       Where will you advertise?
•       What is your target market?
•       How much are you willing to spend on advertising for your event?

The paper should be minimum of 750 words, APA formatted, using at least 3 authoritative, outside references (anonymous authors, web pages and Wikipedia are not acceptable).

In this scenario I am the Events Planning Manager for the Hotel We are holding a two conference that was hired by the American Society of America Executive Association you would be working directly with the American Society of America Executive in planning their event. You will in this scenario offer the association a turnkey event plan and budget. You need to provide all the requirements like food and beverage, entertainment, audi-visual, lodging, rental of public spaces (meeting rooms and more), recreational activities if any, to mention a few. 

I am just looking  for the marketing plan it doesnt have to be very elaborate 

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Assignment Solution


One of the prime aspects that makes an event successful is effective marketing. In light of the present dynamics, it becomes essential to make a plan to market or advertise the event on the social media platform (Hollensen, 2015). As the event planning manager, I have aimed at highlighting the advertising and marketing initiatives to be taken in order to make the event a grand success among the target audience through this report. 

Target market

The first factor to be considered while making a viable event plan is choosing the target customers. In the context of the current situation, it is essential for the project planners to identify the potential customers in the market (Appel, Kleber, Frischbier, Freudenreich & Buchmann, 2014). For the current event, the targeted customers involved are the organizations that will participate in the event. In this regards, the project planners needs to identify the potential customer like the big organization as well as the small and medium-sized enterprises in order to attract them. 

Marketing Plan

In developing a marketing plan for a turnkey event for the American Society of America Executive Association, it has been evident that the plan has to be based catering to the business organization and the customers of the organization (Westwood, 2016). In this regard, it can be stated that there will be business among different companies and different customers throughout the world (Moran, 2015). The plan for the events has been provided below.

 It will be essential that accommodation will have to be provided for the participant and the business executive taking part in the event (Appel, Kleber, Frischbier, Freudenreich & Buchmann, 2014)

In this regard, it can be stated here that the event will have to arrange for facilities in business hotels of repute to accommodate guests and cater to them in an orderly manner (Hollensen, 2015). 

Moreover, it can be stated here that there will have to be an arrangement for food and beverages to relinquish the stress. Here it has to be stated that for the event the food that will have to prepared will have to be international and therefore similar task will be undertaken by the catering organization, as the participants will be from all over the globe.

Accommodation- Reputed Business hotel      

Food – Continental Food

Beverages – Hard and soft Drinks of different types 

Audio Visual requirement- There will be an audiovisual requirement for the presentation and portrayal of products by organizations and executives. A minimum arrangement of 6 projectors will be required. A similar amount of television will also be required for the purpose.

Area required-The area required will be of a minimum 60000 square feet of the area where business and organization will be able to display the product.  

Recreational activity – at the end of the event, a guided tour of the city of NewYork will be provided for refreshing the dignitaries and executives as the people are required to be tired.

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