Business Management

Global supply Chain Management Assignment

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Assessment Type


Word Count

1500 words


2 Days

Assignment Criteria

You are required to select an ethical issue which has been reported in the news media in the past 12 months. Collect one recent (2016 or 2017) news article which identifies the issue, and perform further research to collect relevant background information and facts, to enable you to answer each question listed below.

This ethical issue must be different from the issue which you analysed in Assignment 1.

You must provide a full reference for all sources of information you have used to inform your research. Provide separate answers to each of parts 'a to e' of this assessment under separate sections:

  1. Clearly define the ethical question/problem and provide a brief explanation as to why it is important. (3 marks)
  2. Identify facts and key assumptions which are relevant to your analysis of the ethical problem. (6 marks)
  3. Analyse the ethical problem using act utilitarianism, identifying all relevant consequences. Compare negative versus positive consequences and assess whether net utility will rise or fall as a result of the ethical act being examined. (8 marks)
  4. Apply Kant's categorical imperative by defining the rule that authorises the act central to the ethical problem you have chosen. Discuss whether this rule can be applied universally. (8 marks)
  5. Provide a conclusion comparing results in parts c & d above identifying whether your ethical conclusion equates with your conscience with regards this problem. (5 marks)

You do not need to provide a copy of the news article but you must provide full references of all articles and other sources you have used to inform your ethical analysis.

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Assignment Solution

Globalisation has become a politically charged concept which has major implications in the business world. From organisational context, it is to source raw materials, manufacture goods, transportation and distribution of products outside the home country. This has evolved the supply chains to become longer, and companies are in need of the best practices in global supply chain management. Hence, the strategy to manage supply chains strongly influences an organisation’s competitiveness in terms of operating cost and working capital requirements, time to market, and customer perception. A proper alignment of the supply chain and organisation's business strategy is important to ensure improves business performance and success over the long term.

This report uses the strategies adopted by RedMart and Toyota to determine how key performance indicators (KPIs) adopted in their fresh food and car manufacturing supply chains respectively, has a positive effect on the overall business outcome. It is observed that the industry in which companies operate, their value proposition, the efficiency of supply chain processes and management commitment shape the supply chain strategies of these companies.

RedMart's fresh food supply chain adopts a flexible model to meet unexpected demand and seasonality.  To resolve customer requirement, this supply chain is designed to be adaptable and capable of reconfiguring the business process. Customers appreciate RedMart for its optimised delivery schedules which offer convenience. The characteristic of Toyota's car manufacturing supply chain gives a higher relevance to cost reduction derived through wastage removal. Its competitive advantage is gained through the unique configuration of end products that suit customer requirements. Both companies have implemented different strategies to ensure that key performance indicators assist in delivering the targeted operational and financial results. Maintaining the quality of the product offerings and ensuring that processes are a quality conscious are the basic philosophies of both companies. Despite differences in product characteristics and business volume, cost control measures ensure them to operate productively. With the intention to reach zero carbon emissions in their supply chains, both companies have incorporate route optimisation that reduces the number of trips for the fleet.

In the current state of globalised economies, logistics has become a major catalyst of trade and plays an important role in improving the living conditions of society. Due to the scarcity of natural resources, their uneven distribution and geographical location in the world, logistics has gained prominence to bring together resources to remote locations. Logistic chains allow transportation of products from their source such as mines, farmlands, or manufacturing units to consumers through retailers. However, the existing logistics systems are criticised for being unsustainable, due to emissions, traffic congestion, pollution and the high price associated with the infrastructural load. 

Further, the population growth emphasises the need to improve productivity and to minimise the environmental footprint. Also, the changing consumer behaviour due to technological advancements, especially e-commerce and social media have an intense impact on the global supply chain due to higher visibility of operations. The ability to meet consistent pressure to deliver fast is only possible with the robust functioning of the logistics network. In this backdrop, five themes are identified to be discussed during the proposed conference on contemporary issues and strategies in global logistics and supply chain management (GLSCM), such as global supply chain management based on the social network, leadership in logistics sustainability, risk management of global supply chain socio-political issues in global supply chain management and urban/last-mile logistics.


Under the current competitive scenario, organisations have to develop an effective and efficient global supply chain (Huo, Qi, Wang, & Zhao, 2014). Companies use key performance indicators to ensure that their supply chain is competitive and productive. This report comprises of two sections. In the first section identifies the KPI strategies of fresh food and car manufacturing supply chains with the case of RedMart and Toyota and compares these two supply chains. The second section details five themes that cover the contemporary issues occurring in the global supply chain and strategies to overcome it. The findings from the analysis are summarised in conclusion.

Fresh Food and Car Manufacturing Supply Chains

This section analyses supply chains of fresh food grocery RedMart Singapore and car manufacturer Toyota through key performance indicators of quality, time, Cost and CO2 emission.

RedMart's Fresh Food Supply Chain

Founded in 2011, Redmart Singapore is an online grocery retailer that provides fresh food items to Singapore households (Lian, 2016).  Its value proposition is to deliver happiness and convenience, maintain accuracy and being on-time and offer the best customer service through dedicated teams. The current challenges arise from the dependency on suppliers and service providers, managing price fluctuations of produce, consumer preferences, and maintaining freshness and affordability of food. It is to be noted in the fresh food supply chain that once the retailers possess the product, they become owners of it (Bosona & Gebresenbet, 2013). They either make profits or suffer losses if the supply chain process is not managed properly. Any product return has monetary impact and influence customer loyalty.

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