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Development in communication process, that too in efficiently effective manner among the working employees of the respective Australian company, Darrell Lea is the main criteria in the company Director's business activity that is hugely demanded by the CEO authority of the respective multinational corporation (Thompson, 2011). The Director should be competent enough to manage the business organization effectively taking into consideration all the aspects of HRM and connecting with the context of the confectionery company of Australia, Darrell Lea.
International Human Resource Management is an integral part of international business activity and it has become interlinked with the concept of both internationalization as well as globalization. The recent approaches in the HRM theory has a large impact in the international business operations and activities for these are actively responsible for the business management taking place within the territory of respective business enterprise. In this case, the Australian confectionery Darrell Lea which is known worldwide for combining the world's best possible liquorice with Australia's finest chocolate since the year 1927, has been taken into consideration to highlight the business activities that take place in close proximity with the latest theories of HRM (Bello-Pintado, 2015). The global economy of present time has become such that it demands the business organizations to look past traditional management thinking and concentrate more on the business form from an international business management perspective, which in turn will help in generating profit of the concerned company as well as the overall growth of the business enterprise. The confectionery business in this regard pride itself on making fresh quality treats that continue to satisfy the brand loyal consumers for decades and in this concern the effective management of the HR as well as effective implementation of the HRM theory have come handy for the concerned organization (Lange, 2013).
It is the responsibility of the HRM theory to look for the design as well as the effects of the respective organizational HR practices in the concerned cross-cultural contexts. The critical perspective may delve deep into the unexplored genres of human resource management in order to reveal as well as change the cultural and societal factors, inclusive of ideologies, power relations along with structure (Xiao, 2011). Respective organizational phenomena and the workplace relations – both are greatly influenced by the complexity of cross-cultural differences and in this regard, Darrell Lea is hardly an exception, for the Australia based company has also witnessed the rise of certain crucial deconstructions in its uses of the cultural concept, within the framework of organizational discourses. The integration of global business activity, as the company is widely international, with the specified IHRM practices is an inevitable issue that creates a platform for uncovering the suppressed socio-cultural conflict in order to analyse the earlier set up social life understandings which have got corrupted/affected by the culturally ideological discourses and the technocratic consciousness of the society, off late in the present global business scenario (Meijerink, 2015).
