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Knowledge Management has a very important role in achieving the organizational goals and strategy. It aims to bring right knowledge to the right people at the right time. It helps in creating value in the organization and thus helps in taking critical decisions in the organization. It is a very important source of knowledge building and facilitates inference and discovery.
Manic Marketers are a marketing firm which has a huge client base and is growing rapidly. It presented itself as an organization which beliefs in the development of employees' competency and ability. They facilitate this through the collection and storage of information. The key processes and outcomes of the organization are regularly documented and shared with the employees. In the job advertisement, the company boasted of having world-class knowledge.
Damon is the new intern in the company for the post of Marketing. During the orientation session, he was told that corporate knowledge of the company can be accessed easily. The company boasted of having the house record management system to store and manage digital records and metadata. The record management system of the company was expected to organize and track the vast information that flows out of the company. After the orientation and interview, Damon believed that Manic Marketers give a lot of value in sharing of business intelligence. Different stakeholders of the company are involved in the sharing and storage of knowledge.
The actual scenario was completely different from what Damon had expected. The files and records had no information about the client details and relevant information related to the project. The knowledge database of the company was of not much use to Damon. It had partial information about the project and client. The company's website and other databases gave no information about the company's key products and the history of the projects associated with the company. The fellow employees and colleagues were reluctant to help to contradict to what he was told during the orientation program.
The knowledge environment is the method implemented by a firm to increase knowledge building and decision making abilities of its employees. It develops the inference or discovering capability of the knowledge workers of the organization. The ability to transfer knowledge across the organization increases the value of the organization. It reduces the time taken to learn new information and competencies and thus saves time and money. The knowledge development in an organization has 5 stages: