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Description of the task
Change and sustainability are inextricably linked. The way that an organisation approaches change is based on its commitment to sustainability, the challenges it faces, the drivers for change, and a range of organisational and industry characteristics. Choosing one of the two case studies provided, you will develop a change strategy for the implementation of sustainability related change within the organisation. Your change strategy should focus on applying change management theory and include an appropriate change meta-model/perspective, change tool and recommendations which address the key practical and theoretical considerations likely to be relevant for the success of the change, particularly in relation to socially responsible and sustainable business practices.
There is no set structure for this assignment but you will be assessed on both your report content and written expression. You are expected to draw on a range of academic texts and to provide a complete and accurate reference list. It is important that you demonstrate how the various elements of your proposed change approach (sustainability problem + meta-model/perspective + change tool + recommendations) are complementary, appropriate for the organisational context and problem, and address sustainability, ethical and social responsibility concerns.
What to cover in the report
4. Recommend ways of exploiting the strengths and addressing any limitations of the selected change approach to ensure that the change is both sustainable and socially responsible (i.e. it recognises and addresses the potential impacts on people, the business and the environment).
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With growing complexities in businesses, a very prominent fact observed by businesses are adapting to changes. The report analyses the case of Pepsi co. Ltd. It details the sustainable change being undergone by the company based on identified issues of criticisms being raised against the company in areas of social and environmental sustainability as identified based on the case and also suggests superior model and tool bring out better results in the same regard. The meta-model would majorly be based on the guided approach of incremental growth with similar tools that would help overall benefit improvisation in the processes promoting growth. The work ends with a note on suggested recommendations based on detailed analysis of the case that nullifies the controversies that have been brought out in the case.
Started in the 19th century, the refreshing drink manufacturer took a big leap in business in the year2009, which marked, a changing phase for the organisation Pepsi Co., after several hardships faced in its journey, including bankruptcy and even shut down (Stoddard, 2013). With the growing consciousness of businesses into the aspect of sustainability, the company started facing controversies and criticisms based on its responsibility towards social and environmental aspects that seem to be negatively impacted by its operations and products. The major criticisms were mainly related to managing its production process to limit wastes in the form of bottles and cans, chemicals along limiting groundwater usage. Also, falling sales was a major issue (Purkayastha & Rao, 2012).
These being the main areas of criticism, the company planned a strategy with a perspective to bring in incremental change in its sustainability concerns and performance (Reputation Institute, 2014). The strategy was named “Performance with Purpose”. The strategy considered four main dimensions as the areas of change, including performance, human, environment and talent sustainability.
When the results of the implementation of the strategy are checked, quite a considerable growth in terms of attainment in the areas of sustainability could be seen. The company was ranked as number 1 under the food and beverage industry as per Dow Jones Sustainability Index (Purkayastha & Rao, 2012).