Business report on key management and marketing issues

by Lucy Coyle February 17, 2016
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Question

Case Study

Background

Colin Coif and Pamela Perm are the owners and operators of a hairdressing business Stylish specializing in ‘high end’ quality hairdressing services. Currently they operate two salons in inner Melbourne, one in Carlton and the other in South Melbourne. As a way of expanding their business, the owners are considering opening a new salon in the Prahran area.

Your task

Prepare a business report for the owners investigating:

  1. The overall viability of establishing a salon in the Prahran area; and
  2. Key management and marketing issues that need to be considered in ensuring the success and profitability of any proposed new outlet.

Your report should include an analysis of both the Mega and Task environments (see Bartol et al. 2008). You will also need to undertake additional research using a variety of sources (e.g. Hairdressing industry reports, relevant government regulations and local census data, the Yellow Pages etc.).

The report should be approximately 2,500 words in length, excluding the Executive Summary and List of references

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