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Characterization of Timberland's exercise of its corporate power in society:
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Timberland's exercise of corporate power in society is identified as its corporate social responsibility acting in such way that would enhance the society. Timberland is doing so with the help of cash, donations, to overcome the sustainable issues and donating footwear to children (Cragg, 2009).
Yes, timberland is engaging multiple stakeholders in its business operations with the help of its management that is CEO (Jeff Swartz) who looks after the managerial duties and personally he is attached with the social activities of timberland (Hunnicutt, 2009).
Timberland has balanced its economy and social responsibilities through its various programs such as the path to service program and sustainability goals since the social responsibilities are incorporated with the help of economics and making the employees involved.
The company's programs are the examples of enlightened self-interest they help to achieve rewards of long-term for the company in context to its global involvement due to an enhanced reputation, employee satisfaction, customer loyalty and the support of the global community (Zu, 2009).
The current economic recession impacts on the social programs in Timberland since they are unable to give to the path to service and that of the other services and financial that they possessed in the past but it will not affect the company's time in their philanthropic activities (Cragg, 2009).