Computer & IT

Information Systems For Business Task 5

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Assessment Type


Word Count

2500 words


IT Management


3 Days

Assignment Criteria

Q1. A short report of a software package – Sales & Marketing Application (Marketing Automation Platform)

Q2. Model the New Health Clinic the current daily process for getting patients through for out-patient treatment.

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Assignment Solution

Q1. A short report of a software package – Sales & Marketing Application (Marketing Automation Platform)

Marketing Automation Platform

Marketing Automation Platform is considered for this report on sales and marketing application. The vendor chosen is one of the major players in the industry, Act-On. (Fletcher & Daigler, 2015) (Nicastro, 2014)

Vendor Name: Act-On

Product Name: The Act-On Platform

Company Background

  • Company Name: Act-On Software
  • Founding Year: 2008
  • Headquarters: Beaverton, Oregon
  • CEO: Raghu Raghavan
  • Other Office Locations: Roseville, San Mateo, Scottsdale, Spokane, Chicago and Boston in the USA; Reading, the UK, and Bangalore, India
  • Service Partners: To cater to the global market Act-on has a strategic relationship with service partners like CRM Online in Australia. (Act-On, 2015)
  • Investor Details: Venture funding of over USD72million with a major share of venture funding by Technology Crossover Ventures contributing USD42million (Burka, 2015)
  • Key Customers: Act-on targets companies in the healthcare, education, finance, manufacturing, marketing agencies, professional services and technology industries. Some of the clients are Ohio State, Progressive Insurance, Swarovski, Tyson Foods, University of Miami and Xerox.

Product Details

  • SaaS-based platform for B2B marketers
  • Offers one-click access to features like customized email and landing pages for various marketing campaigns
  • Drag-and-drop function to content creation and updating
  • Ability to support different devices
  • User Interface with customized dashboard
  • An add-on widget for website visitor tracking
  • Cloud-based data storage

The act-on platform is segmented into three sub-sections as Inbound-SEO, social media, website prospecting, forms and landing pages; Outbound- Email, event and webinars; and Automation- lead nurturing and scoring, list management and A/B testing. Other offerings include reports and analytics – campaign reports, website visitor tracking and funnel reports, data studio- marketing campaign performance measurements; and CRM integration- data integration and sales view. (Heimbach et al., 2013)

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