Business Management

Managing Organisations Reflective Essay

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Word Count

1200 words


Hospitality Management


2 Days

Assignment Criteria


This assignment aims to develop students' understanding of the Rational Goal management model through the integration of theory and practice. It also highlights to students the value of periodically reflecting on their work and career experiences.


Students are to write a reflective essay (max 750 words) which details how one of the Rational Goal Management Competencies (MCs) has been 'experienced' in the workplace. As part of this task students should clearly and accurately identify how their experience of the chosen MC is consistent with the characteristics of the Rational Goal model. 

Note: students need not have direct involvement with the management competency but simply observed its development, implementation or outcome in an organisational setting.

Students with no workplace experience on which to base their essay will need to identify and interview someone who can provide the required first-hand insight. A friend or family member would be suitable for this purpose.

The Assignment is divided into the following two stages. 

Asmt 1a

In stage 1, students complete and submit the Asmt 1a worksheet (located in the Asmt 1a folder on BB) by the due date. Answering the questions will help students identify the key components of their essay. 

Asmt 1b

The single document submitted for this stage of the assignment is to contain the following components and formatting features:

  1. Assignment 'Coversheet' (document is available in the Assignment file on Blackboard).
  2. Assignment 'Coverpage' identifying the unit name & code, assignment title, student name & ID, and the essay word count (note: Reference List content does not contribute to the word count).
  3. Content; i.e. your Reflective Essay.
    1. Both in-text and reference list skills must be demonstrated (students should follow the SCU Library's Harvard Referencing style Guide. The use of any other referencing style guide may result in the loss of marks). 

The essay is to include at least two distinct references from academic journal articles. It is each student's responsibility to ensure that their articles are from a 'peer reviewed' academic journal; i.e. not a trade journal or magazine. Referencing newspapers, web pages or 'non- peer reviewed' content appearing in such sources is not permitted. You may cite your textbook and sources identified in it but they do not contribute to the reference count. Quoting is also not permitted. Paraphrase the information obtained from the various sources.

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Assignment Solution

1. Introduction

Traditionally tourism has focussed on the transportation sector, hospitality and accommodation sector, entertainment sector. Over the last few years, event tourism has rapidly gained in popularity. Event management firms realised that this sector offered a lot of potentials and hence gradually expanded to different related fields in the event tourism sector. Tourism is a financial industry that helps to increase the growth of the economy of a region and also to the labour market (Getz, 2007). It generates opportunities for occupation directly and indirectly by providing necessary goods and services for tourist events. 

Research Objective 

The aim is to examine how the event tourism and major events that are held in the Pietarsaari city, Finland can influence the development of the host community economically, culturally and environmentally. 

2. Event Tourism 

Event tourism is a proper development, designing and marketing of festivals along with special events such as image-makers, attractions place for tourists and incentives for economic growth (Hall, 2009). Management of tourism comprises of improvement of tourism based on examining the nature and motivation of all types of tourists. It also tries to determine the experiences of the event in order to regulate it properly. Hence, event tourism desires to take full advantages of the facilities available in events for acquiring development of tourism on host communities (Getz, 2007). 

2.1 Event Industry 

Nowadays, the tourism sector has become so common in industrialised nations that people are unable to determine how these types of activities are created. Critically determining tourism, one will find that it influences all daily lifestyle of people, and it intermingles with the host community, country or region (Cooper, 2008). Another aspect that has influenced the event industry is the raising rules and regulations of government which have forced the industry to regulate in demanding and complex surroundings (Allen, 2011). Because of raising competitiveness between tourist destination and host communities, attention has been given more on special industries for gaining advantages and also to acquire economical, social and environmental objectives. The different key components that have significant roles in the event industry are event organisations, suppliers of event industry, event ventures, external regulatory bodies, industry association and event management firms.

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